Challenge

Real girls that had never been on camera with the experience of being bullied because of their natural or chosen hair style were ideal candidates for Dove’s Self Esteem Project featuring Kelly Rowland. The list of nice to haves extended even further, with expert level dance or singing experience preferred - always a challenge without access to agency represented young model actors. Looking to represent real girls from different hair communities, we were in search of girls rocking Afro American hair both long and short and varying in curl tightness, Caucasian red and blond haired girls, those dawning unique short cuts or tomboy styles, girls with coloured hair and even bald heads. Naturally, this diversity extended across ethnicities and due to production and shoot locations, half of the girls were to be casted in New York with the other half casted in Toronto, leaving us to handle talent, parent and chaperone travel accommodations for rehearsals and shoots.