The Campaign For Real Beauty took a unique approach to redefining beauty, but was even more distinct in how it went about finding real women whose experience with Dove soap would humanize something as routine as every day care.


To find real women that had never used Dove soap, never been on camera in a professional setting and were users of at least one of Dove’s top 5 soap competitors. Capturing these details without giving away the surprise of the Dove Spa concept, we were also looking for a diverse cast of relatable women in Chicago that were willing to travel to Toronto for the shoot.


A great online spot where women were flown to Toronto for what they thought was a luxurious spa experience, when in fact they were simply indulging in the experience of Dove’s basic soap.